As Pune’s biggest and most preferred furniture destination, Creaticity offered a lot of variety. With a growing trend of online furniture shopping, they wanted to bring people to their campus to enjoy the real experience of shopping for furniture. We conceptualised American Sofa Fest, an online campaign that celebrated Creaticity’s rich variety in curated American furniture, while offering amazing delights.
The campaign focused on appealing to the new urban buyer with facets of American furniture that no one else would offer. The online touchpoints, namely online marketing ads, landing page and social media marketing, created significant buzz and engagement, with many buyers pre-booking their offer.