A leading name in Pune’s redevelopment sector, Ravetkar Group underwent a brand and identity evolution. To extend this new identity in the digital space, we devised a holsitic social media and website strategy to reflect this evolution. The website was designed to be simple yet enriching, keeping in mind the age of the primary TG (generally 50 years & above). The social media content was kept unlike regular real estate brands, in both approach and design.